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From February 2th to 12th, 2012,
representatives of the lobster industry from Southern Gaspé with GÎMXPORT have
met with Italian importers in Milan and Rimini as well as French importers in
Paris.
In Rimini, at the Mediterranean Seafood
Exhibition, the mission enabled the organisation of 23 meetings between Italian
and Canadian companies, all within a 3 day visit. In France, the promotion strategy focused on the
organisation of a cocktail with product tasting.
An important trade mission took place in China from February 2nd to February 12th in order to promote gaspesian lobster. Ten business meetings were held in three targeted areas : Beijing (Pékin), Dalian et Guangzhou.
During this mission the delegation was invited to attend a banquet hosted by the Business Ambassador of Canada to China, Mr. David Mulroney. The keynote speaker for the banquet was the Prime Minister of Canada Stephen Harper and the delegation had the opportunity to meet him.
Gaspe Peninsula lobster fishermen and processing plant owners want to diversify their markets in order to attenuate the impact of the revenue crisis that has hit them over the last two years. Representatives of the region’s lobster industry recently attended a commercial fair in Spain to find new markets.
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